Music and the Internet are getting along just fine these
days. Companies are strengthening partnerships with big artists to reach more
audience. Terra Networks, a leading digital media company and content producer
for Hispanic markets, chose Alejandro Sanz to launch the first digital and
interactive music experience called Terra Live Music.
Terra Live Music consists of a live concert experience
streamed globally in HD to all different platforms such as computers, tablets,
and mobile devices. The purpose of this event was to catch the attention of a
larger audience all around the world and that is what happened. Terra counted
near half million users online watching the streaming concert, and after, more
views were registered through the free service Video On Demand. These numbers
are good news for brands like America Family Insurance, Pepsi-Cola, T-Mobile and
Kia that were sponsors of such a big digital event.
But the key in this digital media event is globalization and
range. Let’s analyze Alejandro Sanz profile. He is one of the Spanish singers
with more influence in the whole Hispanic market (Spain, Latin America, and
United States), with more than ten million followers on Twitter, four million
fans on Facebook, and a successful music career. All these attributes helped to
conceive an event with the presence of Hispanics all over the world, to enjoy digitally
for one hour of Sanz live performance.
On top of that, Terra users had the chance of commenting and
sharing the live digital experience through social media. The Terra player
generated more than 12,000 likes during the concert, and more than 14,000
mentions on Twitter with hashtags such as #TerraLiveMusic,
#CaminodeRosas, #AlejandroSanz and #SanzLive, becoming Trending Topic Worldwide.
Terra Networks and all its allies brought many of Hispanic
consumers into one place at a desired time. The content was delivered and successfully
shared afterwards. What else could you ask for?
To watch the whole concert, click here.
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