Internet radio companies are at risk?

The music industry has been involved in a financial roller coaster since 1998. At that time, music companies spent large amounts of money in building music artist careers, expecting substantial revenues out of recorded music sales. In 1998, recorded music sales were around $38.6 billion. In 2008, they dropped down to $18.4 billion, and in 2010, they went down drastically to $15.49 billion.

The arrival of digital music and its revenues helped the music industry debacle, with a third of the recorded product sales but it hasn’t been enough. The rise of music companies such as Pandora and Spotify have opened a new window for the music business. Nonetheless, specialists are not too excited about the projected future.

We believe, you believe, you buy

Why is Apple so innovative despite having the same resources as any other computer company? Why did so many people follow Martin Luther King Jr. by just word of mouth? They connected with people in a whole different way. Simon Sinek discovered few years ago the way all successful companies and leaders communicate their ideas. They have used the exact same pattern, and he called it the Golden Circle.

The Latin Academy of Recording Arts & Sciences

 My fourth month at Full Sail is almost over, and I am having such an amazing time here. One of the assignments for this month was to write a blog post about an industry association related to our area of interest.  I didn’t even hesitate in choosing The LatinAcademy of Recording Arts & Sciences. This important association has done so many things for the Latin community, and they are responsible for showing the world the talent of Latin music professionals.

Julio Bagué, an executive that always "closes the door"

 As an active Grammy U member, I received an invitation to an event called “Grammy Future Now.”  Many personalities of the music industry would be present and I didn’t want to miss the chance. The event was going to be held on Friday and I drove from Orlando to Miami the day before. Hopefully, I was able to arrange an interview meeting that same Thursday with the Executive Director of Peermusic Miami and Puerto Rico, Julio Bagué.

Terra and Alejandro Sanz reached half million users in one hour

Music and the Internet are getting along just fine these days. Companies are strengthening partnerships with big artists to reach more audience. Terra Networks, a leading digital media company and content producer for Hispanic markets, chose Alejandro Sanz to launch the first digital and interactive music experience called Terra Live Music.

The Downloadable Concert: a new marketing trend.

The days of conventional marketing are history. With all the new digital trends, companies are delivering messages to their customers through a whole new experience. A much more fun experience.