The music industry has been involved in a financial roller
coaster since 1998. At that time, music companies spent large amounts of money
in building music artist careers, expecting substantial revenues out of
recorded music sales. In 1998, recorded music sales were around $38.6 billion. In
2008, they dropped down to $18.4 billion, and in 2010, they went down
drastically to $15.49 billion.
The arrival of digital music and its revenues helped the
music industry debacle, with a third of the recorded product sales but it
hasn’t been enough. The rise of music companies such as Pandora and Spotify
have opened a new window for the music business. Nonetheless, specialists are
not too excited about the projected future.
Why is Apple so innovative despite having the same resources
as any other computer company? Why did so many people follow Martin Luther King Jr. by just word of mouth? They connected with people in a whole different way. Simon Sinek discovered few years ago the way all successful
companies and leaders communicate their ideas. They have used the exact same
pattern, and he called it the Golden Circle.
